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内容简介:
The bestselling author of The Discipline of Market Leaders
reveals how companies can achieve sustained growth.
In their 1995 blockbuster The Discipline of Market Leaders,
Michael Treacy and Fred Wiersema explained how great companies
dominated their markets by offering superior value propositi***.
Now Treacy is back with an equally groundbreaking book-revealing
how great companies master growth each year and how all businesses
can identify and exploit opportunities for increased revenues,
gross margins, and profits.
Treacy's main point is ***-it really is possible to grow your
business by 10 percent or more, year after year, in good times and
bad, without cheating. Great companies already know how to do it,
and the rest of us can learn their strategies and do the same
thing. Using case studies from industry leaders such as Dell
Computer, Home Depot, and GE, he shows the five steps that are
imperative to ensure growth:
keep the growth you have already earned
look for growth where it's likely to be found
take business from your competitors
Treacy believes that any business can grow at a c***istent
double-digit rate, and with Double-Digit Growth, managers and
investors now have the tools to achieve that lofty goal and
maintain corporate success. --This text refers to the Hardcover
edition.
书籍目录:
1 Why Is It So Hard to Grow?
2 Who's Achieving Double-Digit Growth?
3 First Data Masters the Disciplines of Growth
4 The First Discipline: Keep the Growth
You Have Already Earned
5 The Second Discipline: Take Business from
Your Competitors
6 The Third Discipline: Shbw Uo Where Growth
Is Going to Happen
7 The Fourth Disciplinel Invade Adiacent Markets
8 The Fifth Discipline: Invest in New Lines of Business
9 Manage Your Portfolio for Double-Digit Growth
Index
作者介绍:
Michael Treacy is an internationally recognized speaker and
c***ultant. A former professor at MIT, he has c***ulted for
industry leaders such as AT&T, Citibank, and RJR Nabisco. He is
the founder of Treacy & Co. and served as its managing director
until its merge***ith Gen3 Partners, which he cofounded. --This
text refers to the Hardcover
edition.
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