论决心/WHARTON ON MAKING DECISIONS Wharton 下载 pdb txt pdf 百度云 kindle umd 夸克云

Perspectives from leaders in decision science at Wharton Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who *** how to apply the latest approaches in decision-*** from four perspectives: personal, managerial, negotiator, and c***umer. Each chapter describes how decisi*** are actually made, presents the ideal scenario, and then provides practical suggesti*** for improvement. The subjects range from when c***umers will choose variety, integrating intuition into decisi***, and applying game theory and strategic decisi***, to decision factors in negotiati*** and how choices are made about insurance and health care.

Chapter 1 A Complex Web of Decisi***

PART I PERSONAL DECISION MAKING

Chapter 2 The Emotional Nature of Decision Trade-Offs

Chapter 3 Bumbling Geniuses: The Power of Everyday Reasoning in Multistage Decision Making

Chapter 4 Choosing Variety

PART II MANAGERIAL DECISION MAKING

Chapter 5 Combining Models with Intuition to Improve Decisi***

Chapter 6 Reflective versus Expedient Decision Making: Views from East and West

Chapter 7 Decision Making in Complex Environments: New Tools for a New Age

Chapter 8 Managing Frames to Make Better Decisi***

PART III MULTIPARTY DECISION MAKING

Chapter 9 Strategic Learning and Teaching

Chapter 10 Reputati*** in Negotiation

Chapter 11 Deception in Negotiati***

Chapter 12 Electronic Bargaining: The Perils of E-Mail and the Promise of Computer-Assisted Negotiati***

PART IV IMPACT OF DECISION MAKING ON SOCIETY

Chapter 13 A Change of Heart: Unexpected Resp***es to Medical Testing

Chapter 14 Values and Decisi***

Chapter 15 Protective Decisi***: Fear or Prudence Chapter 16 Learners or Lemmings: The Nature of Information Cascades

Chapter 17 Split Personality: Inc***istencies in Private and Public Decisi*** Notes

Index

STEPHEN J. HOCH is the John J. Pomerantz Professor of Marketing at the Wharton School.

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