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How market soluti*** lead to competitive advantage for the world's most innovative companies From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventi***, redefine markets, and change c***umer expectati***. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for *** that innovation happen. Peter Fisk (Middle***, UK) is an experienced strategist and markete***ho has spent many years working with companies such as American Express, British Airways, Coca-Cola, and Microsoft. He is an inspiring and popular speaker on marketing subjects.

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How market soluti*** lead to competitive advantage for the world's most innovative companies From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventi***, redefine markets, and change c***umer expectati***. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for *** that innovation happen. Peter Fisk (Middle***, UK) is an experienced strategist and markete***ho has spent many years working with companies such as American Express, British Airways, Coca-Cola, and Microsoft. He is an inspiring and popular speaker on marketing subjects.