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内容简介:
You are a successful entrepreneu***ith a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.
书籍目录:
Dedication
Acknowledgments
Introduction: Making Rain While the Sun Shines
Section One: The Brand-Focused Rain*** Marketer
Roe #1: Begin at the End
Roe #2: Be a Hobgoblin
Roe #3: Get Yourself Some Culture
Roe #4: Be True to Your School
Roe #5: Say It Like You Mean It
Roe #6: Broaden Your Brandwidth
Roe #7: Bow to the Wow
Roe #8: Stay Up, Sell Out, Cash In
Section Two : The Strategic Rain*** Marketer
Roe #9: See the Forest in Every Tree
Roe #10: Feed the Lion and Spare the Mouse
Roe #11: Smarten Up
Roe #12: Manifest Your Destiny
Roe #13: Kill the Cat
Roe #14: Fuhgeddabout Woulda Coulda Shoulda
Roe #15: Muddy the Waters
Roe #16: Start From Scratch
Section Three: The Tactical Rain*** Marketer
Roe #17: Celebrate Smilestones
Roe #18: Ignore the Bliss
Roe #19: Stick It
Roe #20: Shorten Up to Sweeten Up
Roe #21: Face the Facts
Roe #22: Say No to Yes But
Roe #23: Sweat Like a Pig
Roe #24: Lose Your Head
Roe #25: Slow Down to Speed Up
Roe #26: Don't Just Because You Can
Roe #27: Show Them the Money
Section Four : The Customer-Focused Rain*** Marketer
Roe #28: Walk a Mile in Your Customer's Shoes—BACKWARDS
Roe #29: Reject IOUs
Roe #30: Act Big, Feel Small
Roe #31: Speak Greek Only in Greece
Roe #32: Listen to be Heard
Roe #33: Say NYET to Nyuk!
Roe #34: Love'em OR Leave'em
Roe #35: Go the Extra 18 Inches
Roe #36: Tarnish the Golden Rule
Section Five: The Competitive Rain*** Marketer
Roe #37: See the Whites of Their Eyes
Roe #38: Shop Till You Drop
Roe #39: Experience the Experience
Roe #40: Choose to Lose
Roe #41: Analyze This
Roe #42: Expect the Unexpected
Roe #43: Give Up
Section Six: The Hardwired Rain*** Marketer
Roe #44: Tell a Story Worth a Thousand Pictures
Roe #45: French KISS
Roe #46: Light Your Lying Pants on Fire
Roe #47: Sell Soft, Market Hard
Roe #48: Reduce Your Attention Spam
Roe #49: Choose Them Over Us
Roe #50: Just Don't Do ID
Roe #51: Suck It Up
Roe #52: Burn This Book
Index
作者介绍:
Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Off
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You are a successful entrepreneu***ith a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real–life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty–two business–building ideas will inspire you to take immediate action and develop a marketing mindset.
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中评,比上不足比下有余
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