Blackwell管理百科全书：市场营销 Marketing（THE BLACKWELL ENCYCLOPEDIA OF MANAGEMENT） 下载 pdb txt pdf 百度云 kindle umd 夸克云

The first edition of the Encyclopedia of Marketing has been revised and updated, with new content on ***ects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implicati*** of developments in information and communicati*** technologies are assessed while retailing has been extensively revised to embrace contemporary trends.

Preface

About the Editors

Contributors

Dictionary Entries A-Z

Index

Cary L. Cooper is based at Lancaster University as Professor of Organizational Psychology. He is the author of over 80 books,is past editor of the Journal of Organizational Behavior, and Founding President of the British Academy of Management.

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书籍介绍

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on ***ects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implicati*** of developments in information and communicati*** technologies are assessed while retailing has been extensively revised to embrace contemporary trends. Features over 250 entries Includes new content on ***ects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy Assesses the implicati*** of developments in new information and communicati*** technologies Contains extensive revisi*** to the section on retailing to embrace contemporary trends