The Competitive Mind - Strategy For Winning In Business竞争意识:在经营中取胜的战略 下载 pdb txt pdf 百度云 kindle umd 夸克云

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内容简介:
This book is about competition between businesses; it is a guide to principles of competitive business strategy which offers helpful ideas for devising ways to prevail in confrontation with business competitors. Based on the author's course in strategy which has been enthusiastically received over more than ten years by executives and students, comprising a diverse international audience, the book is a thought-provoking complement to standard textbooks on corporate strategy.
Taking a fresh approach, it concentrates on the idea that maintaining a business over a period of time depends to an important degree on executives being able to compete successfully with others operating their businesses in the same commercial arena. Since strategy is a mind game, its principles are revealed wherever humans compete. This book draws, chapter by chapter, on illustrative instances and examples involving vigorous competition between determined rivals in business and beyond.
The author argues that the majority of li***ture on business strategy is not helpful in dealing with questi*** about competition. Although popularly employing ‘strategy’ in titles, most such published works are not about strategy at all. Most contemporary accounts of strategic thinking concentrate on preserving a business in steady state through thinking about economics, markets and business development, rather than dealing directly with psychological confrontation between business rivals.
This book is designed for readers who are students of business strategy, both ambitious professionals and university scholars. It is a source of productive ideas which will help business professionals to develop ways to think about one of the most challenging, yet neglected ***ects of business: confronting rivals.
书籍目录:
Acknowledgements
I ntrOduction
Heritage
Contemporar7 perspectives
Classic perspectives
Delineation of strategy
Primary concepts
Levels of direction
Principles
2 Competition
Strategic threshold
Dynamics of harmony
Dynamics of confrontation
Threshold of confrontation
Competition
Competition and games
Purpose
Competitive context
Competitive intelligence
Appendix 2:The practice of competitive intelligence
3 Assessment
Strategic assessment
Design
Strategic appraisal
Strategic issues
Alternative courses of action
Evaluation
Contemporary criteria
Classic criteria
Appendix 3: The look of a Strategic Assessment
4 Integrity
Initiative
Creating momentum
Flexibility
Adapting to circumstances
Balance
Maintaining stability
5 Security
Time
Impressi*** of time
Deception
Impressi*** of reality
Power
Impressi*** of dependence
6 Feasibility
Capability proposition
Assets
Resource-based view
Maintenance of wherewithal
Ability
Core competencies
Capacity to transform
Alliances
Strategic satellites
7 Morality
8 Conclusion
Alexander's strategy
Policy objectives
Strategic thresholds
Principles of strategy
Finally
Endnotes
Index
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作者简介:Andrew Crouch joined the Business School at Bond University in 1989, just as the University opened. Prior to his move to Bond he held academic positi*** in the Melbourne Business School and the Australian Graduate School of Management. His professional interests have been based in managerial psychologywhere he completed his doctorate.Andrew has taught and c***ulted in strategy, competitive intelligence and the
management of change.
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