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MicrosoftDynamicsCRM4ForDummies微软动力学CRM4书籍详细信息

  • I***N:9780470343258
  • 作者:暂无作者
  • 出版社:暂无出版社
  • 出版时间:2008-07
  • 页数:408
  • 价格:186.60
  • 纸张:胶版纸
  • 装帧:平装
  • 开本:16开
  • 语言:未知
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内容简介:

Customer relati***hip management, or CRM, is certainly a *** topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with so many opti*** and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start!

Written by ve***n CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft’s CRM solution in a jiffy. Whether you’re c***idering a CRM system for the first time or you’ve decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to:

Maintain and manage all your customer information

Personalize Microsoft CRM to work for your business

Set up CRM to *** sales, marketing, and customer service

Use the Outlook client

Manage territories and business units

Create and manage activities

Generate quotes and invoices

Implement and manage a marketing campaign

Work with contracts, and much more

Microsoft Dynamics CRM 4 For Dummies is packed with information on the latest version, It will help you get a unified view of your customer information and in***cti*** through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!


书籍目录:

Introduction

Part I: Microsoft CRM Basics

 Chapter 1: Taking a First Look at Microsoft CRM 4

 Chapter 2: Using the Outlook Client -- Or Not

 Chapter 3: Navigating the Microsoft CRM System

Part II" Setting Things Up

 Chapter 4: Personalizing Your System

 Chapter 5: Managing Territories

 Chapter 6: Managing Business Units and Teams

 Chapter 7: Using the Product Catalog

 Chapter 8: Understanding Security and Access Rights

 Chapter 9: Implementing Business Rules and Workflow

 Chapter 10: Creating and Running Reports

Part III" Managing Sales

 Chapter 11: Setting Sales Quotas and Dealing with Forecasts

 Chapter 12: Handling Leads and Opportunities

 Chapter 13: Working with Accounts and Contacts

 Chapter 14: Creating and Managing Activities

 Chapter 15: Using Notes and Attachments

 Chapter 16: Generating Quotes, Orders, and Invoices

 Chapter 17: Setting Up Sales Li***ture and Dealing with Competitors

 Chapter 18: Implementing Sales Processes.

Part IV: Making the Most of Marketing

 Chapter 19: Targeting Accounts and Contacts

 Chapter 20: Managing Campaigns

 Chapter 21: Integrating Your Web Site

Part V: Taking Care of your Customers

 Chapter 22: Working with Cases

 Chapter 23: Managing Your Subjects

 Chapter 24: Creating and Using the Knowledge Base

 Chapter 25:Managing queues

 Chapter 26: Working with Contracts

Part VI: The Part of Tens

 Chapter 27: The Top 10 (or So) Add-on Products for Microsoft CRM 4..

 Chapter 28: Ten Ways to Get Help

Appendix A: Converting to Microsoft CRM

Appendix B: Managing Your Data

Index


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作者介绍:Joel Scott

  Joel Scott is president of Computer Control Corporation and a well-known speaker on CRM and related technologies. David Lee is president of Vertical Marketing Inc., a software c***ulting firm. Scott Weiss is president and CEO of Core Soluti***, Inc., a CRM c***ulting firm.


书籍介绍

Customer relati***hip management, or CRM, is certainly a *** topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with so many opti*** and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start! Written by ve***n CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft’s CRM solution in a jiffy. Whether you’re c***idering a CRM system for the first time or you’ve decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to: Maintain and manage all your customer information Personalize Microsoft CRM to work for your business Set up CRM to *** sales, marketing, and customer service Use the Outlook client Manage territories and business units Create and manage activities Generate quotes and invoices Implement and manage a marketing campaign Work with contracts, and much more Microsoft Dynamics CRM 4 For Dummies is packed with information on the latest version, It will help you get a unified view of your customer information and in***cti*** through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!


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  • epub(513+)
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下载评价

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