The Economic Naturalist: In Search of Explanati*** for Everyday Enigmas 《牛奶可乐经济学:妙趣横生的经济学课堂》 下载 pdb txt pdf 百度云 kindle umd 夸克云

Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questi*** like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observati*** start to make sense. Drive-up ATM keypads have Braille dots because it’s cheaper to make the same machine for both drive-up and walk-up locati***. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reas***. The Economic Naturalist employs basic economic principles to answer scores of intriguing questi*** from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the “no cash on the table” principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.

Acknowledgments

Introduction

1 Rectangular Milk Cart*** and Cylindrical Soda Cans: The Economics of Product Design

2 Free Peanuts and Expensive Batteries: Supply and Demand in Action

3 Why Equally Talented Workers Often Earn Different Salaries and Other Mysteries of the World of Work

4 Why Some Buyers Pay More Than Others: The Economics of Discount Pricing

5 Arms Races and the Tragedy of the Comm***

6 The Myth of Ownership

7 Decoding Marketplace Signals

8 The Economic Naturalist Hits the Road

9 Psychology Meets Economics

10 The Informal Market for Personal Relati***hips

11 Two Originals

Parting Thoughts

Notes

Index

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：The Economic Naturalist: In Search of Explanati*** for Everyday Enigmas 《牛奶可乐经济学:妙趣横生的经济学课堂》在线阅读

在线听书地址：The Economic Naturalist: In Search of Explanati*** for Everyday Enigmas 《牛奶可乐经济学:妙趣横生的经济学课堂》在线收听

在线购买地址：The Economic Naturalist: In Search of Explanati*** for Everyday Enigmas 《牛奶可乐经济学:妙趣横生的经济学课堂》在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

在线阅读本书

Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questi*** like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observati*** start to make sense. Drive-up ATM keypads have Braille dots because it’s cheaper to make the same machine for both drive-up and walk-up locati***. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reas***. The Economic Naturalist employs basic economic principles to answer scores of intriguing questi*** from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the “no cash on the table” principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.