Always On: Advertising, Marketing, and Media in an Era of C***umer Control: The Future of Advertising and Marketing (Strategy + Business)客户管理 下载 pdb txt pdf 百度云 kindle umd 夸克云

We stand at the beginning of a c***umer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is �always on,� digitally accessible to audiences from anywhere at any time, and resp***ive to their control. As c***umers get used to this, the world of marketing is shifting to one of c***tant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it.

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. The Wall Street Journal Bestseller . The Future is Now-Get Ready to Reap the Profits. . . We stand at the beginning of a c***umer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is �always on,� digitally accessible to audiences from anywhere at any time, and resp***ive to their control. As c***umers get used to this, the world of marketing is shifting to one of c***tant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it. . . The thought leaders at Booz And Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implicati*** for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorati*** of the most effective innovati*** and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future. . Their secrets are in this book, including how to: . . . Match your messages to the right media . Learn the leading strategies of c***umer-centric pioneers . Discover the less*** of laggard marketers . Explore viral marketing . Track advertising spending shifts . Capture emerging opportunities in a world of c***tant change . Master the new marketing metrics . Engage your customers on their terms . . . Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, ***ytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques-essential competitive knowledge in a marketing and advertising world that never quits. .